Problem: Excessive weight makes for an uncomfortable day in the backcountry.
Solution: Easily accessible information and total pack weight when preparing for a trip online or off.
Research: From my research I’ve found that backcountry skiers liken a good time to being free to roam the isolation of the backcountry. Being weighed down produces less mobility and possible fatigue making the day harder and possibly ending a day early. Powdery snow days rely on unpredictable weather patterns and are sometimes few and far between. The skier must be ready to go on short notice, packing the gear appropriately for day’s weather is important and being ready quickly to optimize their time is key to having the best experience.
The Pacific and Mountain areas of the US make up 45% of Powder Magazine’s print circulation. Advanced/expert/pro-level skiers make up 95% of the readership. The average amount spent on ski equipment last year was $1850.00.
Origin: United States, Mid-west
Likes to be outdoors
“One reason I like my favorite backcountry is that just about no one else knows about it or goes there. One thing I hate about it is when other people hear about it and go there.”
“Prep for a day tour is not a pain point. It’s an excuse to fondle our equipment.”
“The only time it (kinda) sucks is the first 1-2 times out in the season when you’re still forgetting important things like Whiskey or TP.”
Bob likes the outdoors and loves skiing the backcountry where the goal is to find solitude and fresh untouched snow to ski. Bob’s location is convenient to a number of resorts where a base of operation for a trip is easy. Information on weather patterns and avalanche reports are readily available at ski resorts.
This tool will offer useful information and overview to a skier who’s on the go and needs to be ready when the conditions are ideal. It leverages Powder Magazine’s comprehensive database of product information that has been collected over the years in it’s ongoing annual gear reviews and access to blogs and articles that provides reviews, bringing more traffic and awareness to Powder’s content.