This project is for Powder Magazine. The goal is to increase readership. My solution was to find a better way to reach the advanced to expert skiers during their activity. Most skiers dream of fresh untouched snow to ski on, the sense of surfing on soft light powder is ideal. Most times in order to find such conditions require a trek to the backcountry where the solitude of the wilderness and the promise of fresh snow, away from a controlled environments and the crowds of a resort is the appeal. Being properly equipped, an experienced skier, conditioned and well information is mandatory when hiking, skinning or climbing to these secluded places. Not being weighed down by heavy gear is very important for a good time as well as safety reasons. Leveraging Powder magazine’s database of the latest gear they review annually, this tool will give the skier easy access and overview of their current gear when packing for the conditions. There is also the ability to compare specifications and reviews when looking to purchase new equipment with a quick scan of the product barcode.