This project is for Powder Magazine. The goal is to increase readership. My solution was to find a better way to reach the advanced to expert skiers during their activity. Most skiers dream of fresh untouched snow to ski on, the sense of surfing on soft light powder is ideal. Most times in order to find such conditions require a trek to the backcountry where the solitude of the wilderness and the promise of fresh snow, away from a controlled environments and the crowds of a resort is the appeal. Being properly equipped, an experienced skier, conditioned and well information is mandatory when hiking, skinning or climbing to these secluded places. Not being weighed down by heavy gear is very important for a good time as well as safety reasons. Leveraging Powder magazine’s database of the latest gear they review annually, this tool will give the skier easy access and overview of their current gear when packing for the conditions. There is also the ability to compare specifications and reviews when looking to purchase new equipment with a quick scan of the product barcode.
Powder is a 41 year old magazine, has a website, mobile application and online social presents. “POWDER, The Skier’s Magazine embodies the soul, attitude and the energy of skiing. Powder’s outstanding photography and writing by some of the sport’s leading authorities captures the interest and imagination of the advanced-to-expert skier. Each issue is packed with adventure, travel, new products, ski areas and events.” Resources for equipment (gear): “Gear Locker” section of Powder Magazine that offers reviews and articles. Buyer’s Guide: Offers the same reviews and details from the magazine, but includes buy-now links from Backcountry.com, product videos with manufacturers, zoom-in photos, and community reviews. Also feature the Skier’s Choice logo. This designation derives from the Fantasy Draft Buyer’s Guide, where they tasked 15 skiers from all over North America to select their dream quiver in four categories. They have ‘featured brands’. The Pacific and Mountain areas of the US make up 45% of Powder Magazine’s print circulation. Advanced/expert/pro-level skiers make up 95% of the readership. The average amount spent on ski equipment last year was $1850.00.
Bob is 40 Years old, He is a fireman, He is married, He lives in Midwestern US. Bob likes the outdoors and loves skiing the backcountry where the goal is to find solitude and fresh untouched snow to ski. Bob’s location is convenient to a number of resorts where a base of operation for a trip is easy. Information on weather patterns and avalanche reports are readily available at ski resorts. The Pacific and Mountain zones of the US make 45 percent of the readership of Powder Magazine.
“Since I ski mostly at the ski area, I am always observing the snowpack, wind & other weather phenoms during the days leading up to a backcountry excursion.“ “I prod patrol & friends for their observations.“
“I make my own conclusions.” “I check my equipment & maybe even conduct a short practice session.” “I try to be mentally prepared to abort or modify the mission.” “I get ready but wearing looser ski pants for the increased range of motion and like 6 sweatshirts because layering is extra important for back country”
Backcountry skiers chase solitude and avoid people especially ones that may not understand the backcountry etiquette and avalanches. They like light and dependable equipment. “I love the silence, solitude & all those other warm fuzzy things you would expect.” “I like the feeling of successfully completing the project or at least coming back unscathed. I like when the plan comes together.” “I don’t like being stuck in a tent for long periods of time.” “I don’t like excessive unplanned bushwhacking.”
“Most of us are gear whores and like getting our gear together.” “could you come up with a binding that you can tele in or lock down the heels according to your mood, that’s EZ in – EZ out, weighs around 1 lb per pair, and costs less than $150? Oh, and with cup holders?”
Mobile application concept is to create an environment where the skier sets up a list of their equipment. Using information from Powder Magazine’s database useful specifications would be populated automatically and saved to the device, giving access to all information even when offline which is likely at some ski resorts or remote locations. Access to reviews are also available when online. The function would be to help the skier prepare for their trip. Picking and choosing the best equipment based on weather, conditions, expected activity.
There will be an desktop version that will reside on Powder Magazine’s website.
The skier will be able to build their pack and what would be on their person this will produce an overview for an assessment as to weight, fit, catching redundancy and may prevent forgetting something.
There is also an option during this process where one can view a previous list and use it as a base, further eliminating the chance of forgetting something.
There is also a shopping/new gear section. With a quick scan of the product barcode or manual input will make it easy to check out the latest and greatest gear. Easily compare specifications again automatically populated from Powder Magazine’s database allowing for more fondling time in the stores.
A calculator can be used without creating an account.
The desktop version will live on Powder Magazine’s website.
After signing in or creating an account one page will allow for search, results and the beginning of a list creation. First by adding backpacks owned.
Choose to what to add to the backpack or on one’s person.
Details of the pack can be displayed. this may help in choosing the right pack for the conditions. Also who doesn’t like reading about their gear?
Add a list of gear to one’s person. Check the one’s that would be used currently.
Calculate weight both in the pack and in person, as well as total volume of the pack.
The mobile application would be very similar including the same calculator for continuity of use.
The mobile application begins with a sign up before creating a list.
Choosing a backpack and then the option to add search results to the backpack or on person.
The calculator provides information about weight and size of pack information
Scan equipment with manufacturer’s tags for quick access to specifications and reviews and an option to add to a list
This tool will offer useful information and overview to a skier who’s on the go and needs to be ready when the conditions are ideal. It reminds them of Powder Magazine’s comprehensive database of product information that has been collected over the years in it’s ongoing annual gear reviews and access to blogs and articles that provides reviews, bringing more traffic and awareness of Powder’s content.