Presented to the executives at Amplify (an interactive devision within DDB) for the redesign of the main website of the DDB headquarters located in New York City. The goal was to stay within the marketing guidelines of DDB while differentiating itself as the New York office. A level of subtelty was needed to balance the two. As the user selects a catagory to view, elements of the city are used to reinforce New York without being overwhelming or taking away from the DDB branded style.