The goal of this project was to find a need through casual conversation. The open ended, undirected conversation lead to insights that allowed for discoveries which resulted in a product that assisted in the uncovered pain points. My persona highlighted by a conversation I had with a waitress in Williamsburg, Brooklyn. We spoke about a range of things from the diverse staff at the restaurant to her Peruvian origins. I keyed in on her long commute to Columbia University on the upper west side of Manhattan where she is studying to be a rocket scientist. She wished she had more information about her commute before moving to the area.
Karen is 20 years old, She is studying to be a rocket scientist, or studying to be one at Columbia University. She lives in Greenpoint with her boyfriend. Karen was born in Peru and lived in Florida before moving to New York to study. She loves the outdoors and has a cat who hates dogs with a passion.
Karen’s day begins with her getting ready for school and preparations depends on if she’s going to work that night. She leaves home, takes a bus and two trains to the upper west side and her classes. After her classes she may take the subway to Williamsburg or somewhere to have dinner with her friends. Either way most nights she is coming home later in the evening. She has full days
Karen is looking for a new place to live. Her challenge is, to find something reasonably priced that’s also convenient due to her commute and late nights at work. She lives and works in Williamsburg Brooklyn and commutes daily to Columbia University in Manhattan’s Upper West Side. She works late at a restaurant and a shorter commute would give her much of her day back for resting, studying or socializing.
Which brings me to my concept. A tool to help quickly display information based on convenience for one’s life. To make it easy to figure out the areas in which areas of daily and frequent visits are faster or easier. Setting locations like home, work, school and other frequented locations will allow the application to show the user areas of easy access through public or personal transportation in one view. Signing up to be able to manage locations is part of the process. Selecting locations or set up an alarm clock for daily commutes is possible, with possible access to traffic and public transportation changes, this could be very useful on a daily basis. There is additional possibilities of layering information like home rental availability, restaurants, social events and shared transportation give the user an overlook of commute times with an alarm to make a specified arrival time.
We start by creating a list of frequented locations
Lists of locations can quickly be checked or unchecked.
Add points of interests like restaurants, museums to show, including preferences for commute type. Advanced settings can further focus results based on specific criteria.
The result offers a heat map option for an easy overview of travel times over the area between chosen locations, with points of interest pin pointed with details like restaurant name, type and/or rental cost, size, etc.
Travel route planning without the heat map but keeping the points of interest along the route given.
Route details in text
Points of interest details can be listed and saved. Links to businesses and listings available throughout.
Side bar is always in each screen that offers toggles for map overlays and options for existing list of locations, settings, search and log out options.
These are functions that could help Karen in her search to simplify her commute, or find a better location to live that’s convenient to her favorite places to hang out. It would have been a valuable tool when she first moved to New York City.