Commute project

Commute

The goal of this project was to find a need through casual conversation. The open ended, undirected conversation lead to insights that allowed for discoveries which resulted in a product that assisted in the uncovered pain points. My persona highlighted by a conversation I had with a waitress in Williamsburg, Brooklyn. We spoke about a range of things from the diverse staff at the restaurant to her Peruvian origins. I keyed in on her long commute to Columbia University on the upper west side of Manhattan where she is studying to be a rocket scientist. She wished she had more information about her commute before moving to the area.